Charlotte Wetche

Brand Builder and Digital Believer

+4520626229

Once you wake up and smell the coffee, it’s hard to go back to sleep.  

Much like living a brand.

I’ve lived 16 years in the US and came back to Denmark in 2020. It was time to get closer to the family at home. Living abroad and working in the US has taught me a lot and broadened my horizon. From a work perspective, it’s two very different cultures and it’s strengthened me to experience both.

When I don't work, I enjoy time with family and friends. Staying active is in my DNA. Quality time and unforgettable experiences is always my priority. I’m a firm believer that we take responsibility for our own happiness. Attitude and action is everything.

Zion Park, Utah

I played golf competitively for 20+ years of which 6 years was on the Danish National team. My competitive background has taught me to be very goal oriented, determined and engaged. I love being part of a team and the feeling of bringing out the best in everybody by supporting and coaching. My leadership style is influenced by this and characterized by open communication and involvement. I'm open-minded to ideas and suggestions, value "thinking outside the box" and input from all levels. What's important to me is:

  • Loyalty, honesty & integrity

  • Job content over title ( I get motivated by what I do, not how my business card looks) 

Here's what other people who's worked with me say:

Line Marie Jørgensen: “Jeg har arbejdet under Charlotte i realisering af projektet VM i ridesport, Herning2022 - og det har været med den største fornøjelse.

Charlotte er super skarp til at styre og igangsætte projekter, samt være den samlede struktur i teamet, så vi andre har ro til at producere og fokusere på vores opgaver.

Udover den skarpe strukturering, er Charlotte en sand sporhund, når det kommer til gennemgang af grafisk materiale og skriftlig kommunikation. Hun har altid ærmet fuld af gode idéer og der er aldrig langt fra tanke til handling, med Charlotte i spidsen.

Som person, er hun altid klar med et smil og masser af god energi til teamet. Som chef, er hun utrolig tillidsvækkende - og jeg har aldrig været ked af at dele stort og småt med hende, både professionelt og privat.

Jeg kommer til at savne at referere til Charlotte - og ville ønske jeg kunne tage hende med i kufferten, i mit videre arbejdsliv.

Organisationen der får glæde af Charlotte fremover, kan se frem til en knivskap og kompetent 'head of', der både har fokus på høj faglighed, personlig udvikling og det menneskelige aspekt.

Tusind tak for et fantastisk samarbejde!”

June 13, 2022, Line Marie Jørgensen, part of the marketing team at Herning2022

Eva Voorhess: “I have worked with Charlotte on various projects for the last ten years. Charlotte’s greatest strength is in understanding target audiences and developing strategic marketing solutions that have proven effective and always within budget. Charlotte innately understands client’s brands and how to create campaigns that resonate with audiences and further enhances the brand. Charlotte’s other strength is her project management skills and attention to detail. Charlotte always manages projects to meet deadlines and budget parameters while typically exceeding marketing and sales goals.”

June 25, 2021, Eva Voorhees, owner of Tiny Advertising & Design, contracted Charlotte for past 2.5 years

Christy Taylor: " I worked with Charlotte who is not only a marketing talent, but a consummate professional. She developed many of our early consumer strategies as well as the technology that enables our online presence and ecommerce business. Charlotte is also extremely mature and a team player. I would hire and work with Charlotte again.

February 28, 2018, Christy, board member and interim CEO, hired and managed Charlotte at PCA SKIN

 

Dian Ordaz: "Charlotte is an excellent leader. When she started at PCA SKIN, she was working on a very important project that had a tight timeline, with a team that was small and stretched with projects. She integrated with the marketing team seamlessly, and always communicated clearly on the needs she required of the team. She championed the team and gave credit to those that worked on all projects she spearheaded. Truly a pleasure to work with someone in management that understands the value of noticing a team member when a job was well done, the team would work even harder for her, because she gave credit when credit was due. She also took the time to advise of "above and beyond work" to upper management. 

Charlotte listened to the teams ideas and solutions, if we came up against a problem. She always included and advised the team of "the why" when things didn't make sence (when she could), which made the team very cohesive on her projects. 

If I had the opportunity to work with Charlotte in the future, I would be honored. Any company would benefit from Charlotte's expertise.

February 24, 2018, Dian worked with Charlotte at PCA SKIN

 

Joe Lorson: "I worked with Charlotte for the past 2 years. She is very organized, detail oriented and possesses excellent common sense. She is a creative problem solver who is able to think ahead, identify potential problems and then avoid them. It was a pleasure working with her."

July 20, 2012, Joe managed Charlotte indirectly at Brand Emphasis and dba Odense Marcipan US

Frank Schab: "I have had the privilege of working with Charlotte on a number of strategy assignments. She brings both a broad and deep perspective to marketing challenges--thinking "outside the box" while never losing sight of the business requirements and limitations that frame the issue. The value of that combination is pretty rare. Her international experience also is a tremendous asset in today's environment. I look forward to working with Charlotte again in the very near future. There is no marketing challenge I would not want to hear Charlotte's thoughts on."

November 20, 2009, Frank managed Charlotte at Six Degrees

Eva Dapon: "One of the many admirable traits that Charlotte has is her strong client-focus. She consistently exerts every effort to make sure clients get the insight and understanding that will facilitate decision making and/or better define key next steps moving forward. Having been on the client side, she has very strong grounding on critical business issues, sees the big picture and has a good sense of what needs to be prioritized. She is quick to take action, motivated to take on new challenges and driven to deliver results. She pushes the team to think differently in order to further improve how things/processes are being done. 

I have enjoyed working with Charlotte on a number of projects and look forward to more collaboration with her in the future."

May 31, 2009, Eva worked directly with Charlotte at Six Degrees

Bodil Jorgensen: "Charlotte’s professional background in corporate branding proved to be a very valuable asset during the 4 months she worked for Center of Modern Design as a consultant. In a very short time frame and in a challenging environment she defined and implemented our company’s web presence. She was also instrumental in building our business-to-business concept and pushed the business on a daily basis. Charlotte is able to scope projects at a broad level but is never afraid of the details. She is a good team player with strong people skills and leadership talent. I very much enjoyed working with her."

November 12, 2008, Bodil was Charlotte's client