Part of the transformation team

It was with great interest I read a LinkedIn post from Johan Eriksson, seeking marketers to join his 'transformation team'. 

Johan and a colleague of his, David Ståhlberg both working at Google, were writing a book that was supposed to be a snapshot of the marketing industry as it looks today. It ended up being a much bigger project about the digital transformation and the book called "Marketing goes Digital" formed. 

I reached out to Johan and was fortunate to be selected to be part of the transformation team. Besides reading the book, it was very inspirational to be part of the team and share ideas. 

You'll find me in the 'friends' section on www.marketinggoesdigital.com