Social Media

Working with the launch and introduction of marzipan in the US, the strategy was to heavily use social media platforms to drive traffic to the e-commerce site. For that purpose accounts were established on Facebook, Twitter, Pinterest and Instagram as well as a blog.

My role

• Created the different accounts and up-dated and maintained the content
• Ensured full integration with e-commerce platform
• Observed and evaluated analytics about performance and made adjustments as necessary